National Nutrition Week

Purpose of Try For 5

Try For 5 aims to inspire Australians to enjoy vegetables through highlighting the fun and creative ways Australians can incorporate veg into their day. With only 7% of adults and 5% of children eat the recommended serves of vegetables each day, Nutrition Australia created the campaign to raise awareness of the benefits of eating vegetables.

Vegetables are important for health. They contain a range of nutrients including fibre, carbohydrates, protein, vitamins, minerals and phytochemicals. Eating the recommended serves of vegetables each day has been to help maintain a healthy weight, lower cholesterol and blood pressure, and lower the risk of developing certain chronic diseases such as Type 2 Diabetes and heart disease.

Try For 5 2021: A success

Try for 5 2021 successfully delivered a new Try For 5 website – www.tryfor5.org.au, with:

Over 100 new veg-recipes from well-known culinary identities, recipe developers and vegetable growers.
A collection of resources including vegetable factsheets and e-books.

The campaign also brought a range of live events including virtual farm tours, live cooking events and social media takeovers on the Nutrition Australia Instagram.

This year’s campaign saw a 33.2% increase in website visits and 10,833 unique visitors during the week. There were 32,978 page views (+10.5% from 2020), a total social media reach of 227,284 and total media reach of over two million.